Marketing is a Process

Marketing  is a business function misunderstood by many. Many people think it’s all about advertising –well, not really. Marketing is broad and requires a step-by-step process to accomplish business goals such as determining what products and services consumers buy, sales strategies, business development tactics, and so on.  Without a process, marketing is just a waste of your time and money.

Marketing Is More Than Just Advertising

Marketing is so complex that advertising products and services is just a form of a marketing campaign. And marketing campaigns don’t happen overnight. Conducting a marketing research, planning a marketing strategy, and applying marketing technologies are essential to have an effective marketing campaign and execution.

Marketing Focus Can Be Complex Too

Basically, marketing focuses on the needs and wants of consumers. However, different approaches to marketing have been developed nowadays which have made the marketing process even more complicated. Some of the recent approaches used by many marketers today involve relationship marketing, business marketing, social marketing, and internet marketing. Despite the different orientations, their marketing processes are very similar to one another.

Marketing Experts Increase Your Marketing ROI

Whether you own a small company or a part of a huge corporation, a marketing team is essential to meet your marketing goals. Marketing effectiveness can be related to your marketing ROI. Investing on a team of marketing experts may significantly increase your ROI. However, it will also affect your budget for other expenses and may involve other risks such as confidentiality, office politics, and so on. Choosing between an in-house or an outsourced marketing team can significantly affect your marketing.

Outsource Your Marketing

Outsourcing has always been a cost-effective way to accomplish tasks more efficiently. You can reduce operating costs, at the same time gain access to first-rate talents at reasonable rates. You can forget about office issues and just focus on the execution and completion of an assignment or task.

Now, even marketing can be outsourced. Consider a marketing partner to hit your marketing goals faster.

Choose Esteemed Consulting for expert marketing services. Call us at 858.780.9983.

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