Why B2B Marketers Need to Embrace Facebook

B2B marketers have effectively used Search Engine Optimization to help potential customers find their businesses through search engines like Google, Bing, and Yahoo.  But according to Google and Bing, they now consider social signals from social sites such as Facebook, Twitter and LinkedIn in their organic search algorithms.

Your Facebook presence can boost how relevant your business is to search engines and can significantly influence your SEO success. With Google and Bing now crawling and indexing Facebook pages, a search engine optimized Facebook page is more likely to come up in search engine results pages.

Top 4 reasons B2B Should have a Facebook Presence

  • Facebook is the largest social network on the planet, with more than 800 million users worldwide and millions of new users joining every week. Establishing a Facebook presence now is just as important as using SEO to build your web presence.
  • The Facebook “Like” button makes getting backlinks, an important indicator of a website’s popularity, easier than ever. When a user clicks your “Like” button, your story appears in the users’ friends’ News Feed with a link back to your website or page. In short, your “Like” button = your new backlink.
  • As of November 2011, Facebook comments are crawled and indexed by Google. Forum posting is so yesterday. Facebook comments are the future.
  • The Facebook search box is a new door to find your business. Don’t miss the opportunity for your brand to come up when your services are searched for in Facebook.

Esteemed Consulting helps clients identify and leverage the best marketing tools and resources for their specific needs. If you’re planning to start or improve your Facebook presence, Esteemed Consulting can help.

For more information about our B2B marketing services and our strategic planning process, please contact Esteemed Consulting at 858.780.9983.

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