Website Development Process

Esteemed follows a step-by-step process in developing creative and effective websites. From gathering information to going live, we work in partnership with you for precision and faster completion of your key business goals.

One: Discovery

The first step is information gathering, also called “discovery.”  The Discovery Phase defines the website project objectives where Esteemed addresses the following issues: User Experience, Brand Enhancement, Purpose, Content, Functionality and Technical Performance.

Two: Planning & Information Architecture

Esteemed planning focuses on updating and/or adding new content, visitor interface needs, content organization and outline, past navigational/use issues, site mapping, naming conventions, determining and content delivery schedule.

Three: User Interface & Graphical Design

Website design includes applying your company’s branding (look and feel) to the site.  Esteemed experts will present design direction for consecutive web pages. This will show you what visitors will see as they move through the site.

Four: Site Creation/Coding

Phase Four is the actual building of the site. This includes flowing in the final content, programming forms, and any special content features.  During this phase you will be asked to review, edit, comment, and sign off on decisions to keep the project moving forward.

Five: Site Test & Delivery

Testing the site from a “non-live” staging site occurs next. Internally Esteemed performs a number of usability tests. We also proof the entire site, check links and forms, and ensure the entire site is error-free for its re-launch debut.

Six: Go Live

Upon your final approval, the final pre-launch step is to post the new site on the Internet.  Esteemed prepares and delivers files and documentation for client hand off.  Website admin training for site updates. We also review your maintenance plan and ongoing roles.

Seven: Site Maintenance & Online Marketing Campaigns

Site maintenance, updates and marketing campaigns can include ongoing site optimization strategies and tactics including:

  • SEM (Search Engine Marketing)
  • SES (Search Engine Submission)
  • Directory Listings
  • PPC Advertising campaigns
  • Public Relations (for search)
  • Reputation Management
  • Blogging
  • Link building
  • Social Media
  • Monthly Site Analytics Reporting

Call Esteemed Consulting at 858.780.9983 for more information about our web development process.

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