Marketing Consulting

Economic Stimulus Plan

Preparing for Recovery

Most American’s are aware of the recently passed Economic Stimulus Plan called the American Recovery and Reinvestment Act of 2009 (ARRA). While it’s expected to cost $787 billion dollars and span over a 10 year period, the ARRA will likely impact individuals, government agencies as well as small and medium size businesses on a variety of levels.

If you’re a business owner, you’ve probably taken action to comply with some of the short term conversions such as implementing the New Wage Withholding and Income Payment Tables. You may have also inquired about tax incentives and small business loans being offered courtesy of the ARRA. But what have you done to prepare your business for long term success?  Read More

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Mix Your Marketing

The 4 P’s of Marketing

You might remember the 4P’s of marketing: product, price, place & promotion which when combined represent the Marketing Mix. This classic model is designed to help businesses achieve an optimum balance between their controllable marketing efforts and desired sales results. But like most models, it has not kept pace with the digital age where services are the norm, the Internet is our primary communication vehicle and the customer rather than the business sits in the center of the mix.  Read More

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Posted in: Featured, Marketing