4 Ps of marketing

Mix Your Marketing

The 4 P’s of Marketing

You might remember the 4P’s of marketing: product, price, place & promotion which when combined represent the Marketing Mix. This classic model is designed to help businesses achieve an optimum balance between their controllable marketing efforts and desired sales results. But like most models, it has not kept pace with the digital age where services are the norm, the Internet is our primary communication vehicle and the customer rather than the business sits in the center of the mix.  Read More

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