Strategic Planning in Marketing for Business Growth

The Benefits of Strategic Planning in Marketing

Strategic planning helps your organization assess the environment it is competing in while establishing a vision, mission and business strategies that guide your organization into the future. It clearly defines business goals accountability and responsibility while setting manageable timelines and improving communication. It also increases the ability of the people in your organization to work more effectively with each other, across all departments, as they strive to achieve common goals.

At Esteemed Consulting, we use a common sense method that gets to important issues quickly. We establish key performance indicators (KPI’s) to help you run your business. Our approach is goal focused, practical and tailored to your specific needs. We work with you on a short-term basis to facilitate strategic planning sessions. We also document results. These efforts culminate in a manageable strategic plan- a plan that reflects the vision of your organization and provides a detailed map to reach that vision.

The Strategic Planning Process

At Esteemed Consulting, the planning process includes both strategic and tactical activities. The strategic longer-term steps are typically defined by the leadership team and can be carried from year to year with minor adjustments. These are the foundation of your strategic plan and guide the rest of the process, which is more tactical or operational. Core steps to the strategic planning process include:


  • Evaluate the business
  • Define or refine your vision
  • Define or refine your mission
  • Establish quantifiable goals (long-term)
  • Define objectives (short-term)


  • Set task-oriented action plans to achieve objectives
  • Clarify roles
  • Allocate resources
  • Communicate the strategy
  • Implement the plan
  • Manage to the plan
  • Measure results against the plan
  • Repeat the process

Developing a strategic plan is never easy, but the results are clearly worth the effort. Esteemed Consulting will assist you every step of the way. We can help your business by guiding you through a series of strategic planning exercises ensuring your plan reflects a true picture of your business. Having a strategic plan gives your organization a framework to effectively build upon and sets a path to make your vision a reality.

For more information about our strategic planning process, please contact Esteemed Consulting at 858.780.9983.

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