Marketing Strategy Planning Process

Every Business Needs a Marketing Plan

Having a well-defined Marketing Strategy Planning Process can keep your business on course when unexpected challenges arise. Changing market conditions, including tighter budgets, tougher competition, price conscious customers and new marketing channels, all remind us that successful marketing tactics from the past are not guaranteed to work in the future.

Using the experienced marketing consultants at Esteemed Consulting brings a broader perspective and deeper insights into your current marketing tactics. Esteemed Consulting helps you develop a solid strategy that delivers the results you need with the resources you have. Esteemed Consulting has the experience and expertise to help your business create an effective marketing plan that gets results.

Maximize the Value of Your Marketing

Marketing planning closely aligns with your business plan and overall business strategies. Creating and following a marketing plan will maximize the value of your investments. Having a sound marketing plan will help you effectively execute on strategies that lead to your business goals, including revenue, profitability and product development.

The scope of your marketing plan depends on your company size and industry. Some organizations require a formal document with timelines, schedules and annual budgets tied to each. Others require a more flexible strategy and plan that may be adjusted on a quarterly, or even monthly, basis.

The sheer volume of marketing tactics available today can blur the lines between following a sound marketing strategy that leads you toward goal achievement and a “gambler’s approach” that can drain your budget and produce unpredictable results. Listed is a sampling of traditional and online marketing options:

Traditional Marketing:

  • Print advertising
  • Radio advertising
  • TV advertising
  • Newsletters
  • Telemarketing
  • Foot canvassing
  • Direct mail
  • Display
  • Event
  • Press releases and media coverage

Online Marketing:

  • Websites
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay Per Click (PPC)
  • Landing pages
  • Robust HTML email and newsletters
  • Webinars
  • Podcasts
  • Online videos
  • Blogs and RSS feeds
  • Social networks
  • Mobile advertising
  • Virtual worlds
  • Widgets

Most business owners and managers don’t have the time or resources to stay on top of all of these evolving marketing strategies while they simultaneously run their business. That’s when the qualified marketing experts at Esteemed Consulting can be of great assistance.

If you need assistance developing a strategic marketing plan, Esteemed Consulting can help. We are an experienced marketing consultancy practice that knows what it takes to turn your ideas into reality. We work closely with you to develop strategic marketing plans that achieve your specific goals while maximizing your resources.

For more information about our strategic marketing planning, please contact Esteemed Consulting at 858.780.9983.

Marketing Strategy Planning Process
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