The Smarter Marketer Plans Ahead

Is it Time to Update Your Marketing Plan?

Now, more than ever, businesses are feeling the pressure to maximize their marketing efforts while minimizing their out-of-pocket expenses. It seems as though businesses aren’t just being challenged by the economy, but rather in the way they’re reaching their target audience.

An example of this is comparing traditional marketing services such as print advertising and direct mailers with online marketing services such as Website updates, blogging, search engine optimization (SEO), pay per click (PPC) advertising campaigns, and social networking.

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Economic Stimulus Plan

Preparing for Recovery

Most American’s are aware of the recently passed Economic Stimulus Plan called the American Recovery and Reinvestment Act of 2009 (ARRA). While it’s expected to cost $787 billion dollars and span over a 10 year period, the ARRA will likely impact individuals, government agencies as well as small and medium size businesses on a variety of levels.

If you’re a business owner, you’ve probably taken action to comply with some of the short term conversions such as implementing the New Wage Withholding and Income Payment Tables. You may have also inquired about tax incentives and small business loans being offered courtesy of the ARRA. But what have you done to prepare your business for long term success?  Read More

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Mix Your Marketing

The 4 P’s of Marketing

You might remember the 4P’s of marketing: product, price, place & promotion which when combined represent the Marketing Mix. This classic model is designed to help businesses achieve an optimum balance between their controllable marketing efforts and desired sales results. But like most models, it has not kept pace with the digital age where services are the norm, the Internet is our primary communication vehicle and the customer rather than the business sits in the center of the mix.  Read More

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Posted in: Featured, Marketing

First Timer Syndrome: Entering the Blogosphere

From a technical perspective, writing a blog is easy…. but actually doing it, like most things, is not as easy as it first appears. It was not the ability to find worthy topics or even having a perspective you think others may find interesting that was hard.

For me, I approached blogging  as if I was gradually wading into a swimming pool when just jumping in would have been more fun and far less time consuming.  As a seasoned marketing professional, my hesitation was nothing less than embarrassing.

From an analytical perspective, I am sure it was just fear of exposure or some other psychological reason I don’t fully understand, but no matter the path that brought us together I can now share my thoughts with you… and the rest of the world!

Is anybody listening?

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Posted in: Marketing