Email Marketing

Lead Nurturing

Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy.

Without effective nurturing, 79% of marketing leads never become opportunities6

Lead nurturing processLead Nurturing Process

  1. Better understand the intent of the leads, and where the leads are in their purchasing cycle
  2. Classify the leads on the basis of sales readiness
  3. Pass on hot leads to Sales enabling them to reach prospects who are ready to buy now, with a relevant solution
  4. Focus on nurturing leads, who have shown an interest but are not yet sales ready
  5. Nurture leads by informing and educating them with relevant information
  6. Run personalized and intent driven lead nurturing campaigns

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