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	<title>Esteemed Consulting, Inc. &#124; Marketing Consulting Services &#124; San Diego</title>
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	<description>Marketing &#124; Branding &#124;San Diego</description>
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		<title>Why B2B Marketers Need to Embrace Facebook</title>
		<link>http://esteemed.com/why-b2b-marketers-needs-to-embrace-facebook/</link>
		<comments>http://esteemed.com/why-b2b-marketers-needs-to-embrace-facebook/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 07:25:35 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[B2B marketers have effectively used Search Engine Optimization to help potential customers find their businesses through search engines like Google, Bing, and Yahoo.  But according to Google and Bing, they now consider social signals from social sites such as Facebook, Twitter and LinkedIn in their organic search algorithms. Your Facebook presence can boost how relevant &#8230;]]></description>
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		<title>Sell More with Persuasive Copywriting</title>
		<link>http://esteemed.com/sell-more-with-persuasive-copywriting/</link>
		<comments>http://esteemed.com/sell-more-with-persuasive-copywriting/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 07:22:32 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The success of a website is not simply determined by how sophisticated or visually attractive it is. Instead, it’s how effectively you can engage your target audience and positively convert them into clients. Below are a few reminders that can help turn your website into your persuasive sales tool. Build a connection First and foremost &#8230;]]></description>
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		<title>Generating Effective Value Propositions</title>
		<link>http://esteemed.com/generating-effective-value-propositions/</link>
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		<pubDate>Mon, 09 Jan 2012 08:21:03 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Whatever business you own, you always have a lot of competitors – and that’s a fact. The only way you can capture your target prospects and make them choose you is by having value propositions that stand out from the competition. Creating effective value propositions has always been a challenge to marketers. Basically, value propositions &#8230;]]></description>
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		<title>Best Practices for Email Visual Design</title>
		<link>http://esteemed.com/best-practices-for-email-visual-design/</link>
		<comments>http://esteemed.com/best-practices-for-email-visual-design/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 08:08:42 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Keep It Simple Respect Your Reader. Don’t waste his time and attention. Get to the point quickly, instead of burying the value under a mountain of greetings and headers and photos. Design with a Goal in Mind. Know why you’re sending the email and what result you want to achieve. Make it easy for your &#8230;]]></description>
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		<title>A World of Thanks</title>
		<link>http://esteemed.com/a-world-of-thanks/</link>
		<comments>http://esteemed.com/a-world-of-thanks/#comments</comments>
		<pubDate>Thu, 24 Nov 2011 14:28:31 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[San Diego Business News]]></category>

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		<description><![CDATA[Thanksgiving Message Esteemed Consulting dedicates this day to give thanks  for all the blessings we received  this year. We are all thankful for a bountiful year for the Esteemed team, our families, friends, clients, colleagues and all whom we have worked with. We are delighted to serve you this year, for part of the year &#8230;]]></description>
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		<title>Email Marketing Calendar</title>
		<link>http://esteemed.com/email-marketing-calendar/</link>
		<comments>http://esteemed.com/email-marketing-calendar/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 08:44:48 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[An email marketing calendar is a useful tool that can help keep your focused on your marketing goals and priorities. It functions much like an editorial calendar used by magazines. Your calendar will depend on the complexity of your product offerings as well as target markets. As reported in the 2011 MarketingSherpa Email Marketing Benchmark &#8230;]]></description>
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		<title>Test and Target</title>
		<link>http://esteemed.com/test-and-target/</link>
		<comments>http://esteemed.com/test-and-target/#comments</comments>
		<pubDate>Fri, 14 Oct 2011 08:39:03 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Behavior Based Marketing Be relevant to the target audience by sharing information they want to know about. “Targeted email campaigns – personalized to subscriber needs – drive 9 times more revenue and deliver 18 times more net profit than broadcast e-mailings.” – David Daniels, Research Director – Jupiter Research Traditional Segmentation Segmentation 2.0 Geographic Region &#8230;]]></description>
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		<title>Email Marketing Content</title>
		<link>http://esteemed.com/email-marketing-content/</link>
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		<pubDate>Thu, 08 Sep 2011 08:37:17 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Surviving the Inbox Email marketing is one of the most effective marketing tactics available to businesses. The challenge is to make sure what you are sending is as effective as possible.  Your email may be amazing but how does it compare to the hundreds of other emails it competes with every day. The trick is &#8230;]]></description>
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		<title>Lead Nurturing</title>
		<link>http://esteemed.com/lead-nurturing/</link>
		<comments>http://esteemed.com/lead-nurturing/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 08:18:16 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. Without effective nurturing, 79% of marketing leads never become opportunities6 Lead Nurturing Process Better understand the intent of the leads, and where the leads are in &#8230;]]></description>
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		<title>Email Marketing Trends</title>
		<link>http://esteemed.com/email-marketing-trends/</link>
		<comments>http://esteemed.com/email-marketing-trends/#comments</comments>
		<pubDate>Sun, 10 Jul 2011 08:17:58 +0000</pubDate>
		<dc:creator>Tamara Deverell</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[The Evolving Inbox There is more competition for your prospects attention than ever before. Information is hitting most of us faster than we can absorb or process it. Today’s marketers are working hard to develop relevant email content that interests their prospects. They are taking the time to refine and simplify their messages to rise &#8230;]]></description>
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