http://esteemed.com Marketing | Branding |San Diego Sun, 01 Apr 2012 05:39:07 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 http://esteemed.com/why-b2b-marketers-needs-to-embrace-facebook/ http://esteemed.com/why-b2b-marketers-needs-to-embrace-facebook/#comments Mon, 05 Mar 2012 07:25:35 +0000 Tamara Deverell http://esteemed.com/?p=937 Share on Facebook Retweet this Submit this to Stumble this B2B marketers have effectively used Search Engine Optimization to help potential customers find their businesses through search engines like Google, Bing, and Yahoo.  But according to Google and Bing, they now consider social signals from social sites such as Facebook, Twitter and LinkedIn in their organic search algorithms. Your Facebook presence can boost how relevant …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/why-b2b-marketers-needs-to-embrace-facebook/feed/ 0 http://esteemed.com/sell-more-with-persuasive-copywriting/ http://esteemed.com/sell-more-with-persuasive-copywriting/#comments Thu, 16 Feb 2012 07:22:32 +0000 Tamara Deverell http://esteemed.com/?p=874 Share on Facebook Retweet this Submit this to Stumble this The success of a website is not simply determined by how sophisticated or visually attractive it is. Instead, it’s how effectively you can engage your target audience and positively convert them into clients. Below are a few reminders that can help turn your website into your persuasive sales tool. Build a connection First and foremost …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/sell-more-with-persuasive-copywriting/feed/ 0 http://esteemed.com/generating-effective-value-propositions/ http://esteemed.com/generating-effective-value-propositions/#comments Mon, 09 Jan 2012 08:21:03 +0000 Tamara Deverell http://esteemed.com/?p=931 Share on Facebook Retweet this Submit this to Stumble this Whatever business you own, you always have a lot of competitors – and that’s a fact. The only way you can capture your target prospects and make them choose you is by having value propositions that stand out from the competition. Creating effective value propositions has always been a challenge to marketers. Basically, value propositions …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/generating-effective-value-propositions/feed/ 0 http://esteemed.com/best-practices-for-email-visual-design/ http://esteemed.com/best-practices-for-email-visual-design/#comments Tue, 13 Dec 2011 08:08:42 +0000 Tamara Deverell http://esteemed.com/?p=919 Share on Facebook Retweet this Submit this to Stumble this Keep It Simple Respect Your Reader. Don’t waste his time and attention. Get to the point quickly, instead of burying the value under a mountain of greetings and headers and photos. Design with a Goal in Mind. Know why you’re sending the email and what result you want to achieve. Make it easy for your …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/best-practices-for-email-visual-design/feed/ 0 http://esteemed.com/a-world-of-thanks/ http://esteemed.com/a-world-of-thanks/#comments Thu, 24 Nov 2011 14:28:31 +0000 Tamara Deverell http://esteemed.com/?p=826 Share on Facebook Retweet this Submit this to Stumble this Thanksgiving Message Esteemed Consulting dedicates this day to give thanks  for all the blessings we received  this year. We are all thankful for a bountiful year for the Esteemed team, our families, friends, clients, colleagues and all whom we have worked with. We are delighted to serve you this year, for part of the year …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/a-world-of-thanks/feed/ 0 http://esteemed.com/email-marketing-calendar/ http://esteemed.com/email-marketing-calendar/#comments Sat, 05 Nov 2011 08:44:48 +0000 Tamara Deverell http://esteemed.com/?p=912 Share on Facebook Retweet this Submit this to Stumble this An email marketing calendar is a useful tool that can help keep your focused on your marketing goals and priorities. It functions much like an editorial calendar used by magazines. Your calendar will depend on the complexity of your product offerings as well as target markets. As reported in the 2011 MarketingSherpa Email Marketing Benchmark …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/email-marketing-calendar/feed/ 0 http://esteemed.com/test-and-target/ http://esteemed.com/test-and-target/#comments Fri, 14 Oct 2011 08:39:03 +0000 Tamara Deverell http://esteemed.com/?p=894 Share on Facebook Retweet this Submit this to Stumble this Behavior Based Marketing Be relevant to the target audience by sharing information they want to know about. “Targeted email campaigns – personalized to subscriber needs – drive 9 times more revenue and deliver 18 times more net profit than broadcast e-mailings.” – David Daniels, Research Director – Jupiter Research Traditional Segmentation Segmentation 2.0 Geographic Region …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/test-and-target/feed/ 0 http://esteemed.com/email-marketing-content/ http://esteemed.com/email-marketing-content/#comments Thu, 08 Sep 2011 08:37:17 +0000 Tamara Deverell http://esteemed.com/?p=886 Share on Facebook Retweet this Submit this to Stumble this Surviving the Inbox Email marketing is one of the most effective marketing tactics available to businesses. The challenge is to make sure what you are sending is as effective as possible.  Your email may be amazing but how does it compare to the hundreds of other emails it competes with every day. The trick is …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/email-marketing-content/feed/ 0 http://esteemed.com/lead-nurturing/ http://esteemed.com/lead-nurturing/#comments Mon, 15 Aug 2011 08:18:16 +0000 Tamara Deverell http://esteemed.com/?p=928 Share on Facebook Retweet this Submit this to Stumble this Lead Nurturing provides highly relevant educational content to prospective buyers early in the buying process. Nurturing can build brand and product preference long before prospects are ready to buy. Without effective nurturing, 79% of marketing leads never become opportunities6 Lead Nurturing Process Better understand the intent of the leads, and where the leads are in …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/lead-nurturing/feed/ 0 http://esteemed.com/email-marketing-trends/ http://esteemed.com/email-marketing-trends/#comments Sun, 10 Jul 2011 08:17:58 +0000 Tamara Deverell http://esteemed.com/?p=879 Share on Facebook Retweet this Submit this to Stumble this The Evolving Inbox There is more competition for your prospects attention than ever before. Information is hitting most of us faster than we can absorb or process it. Today’s marketers are working hard to develop relevant email content that interests their prospects. They are taking the time to refine and simplify their messages to rise …

Share and Enjoy

• Facebook • Twitter • LinkedIn • Google • Delicious • Digg • StumbleUpon • Tumblr • Email ]]> http://esteemed.com/email-marketing-trends/feed/ 0