Social Media

Why B2B Marketers Need to Embrace Facebook

B2B marketers have effectively used Search Engine Optimization to help potential customers find their businesses through search engines like Google, Bing, and Yahoo.  But according to Google and Bing, they now consider social signals from social sites such as Facebook, Twitter and LinkedIn in their organic search algorithms.

Your Facebook presence can boost how relevant your business is to search engines and can significantly influence your SEO success. With Google and Bing now crawling and indexing Facebook pages, a search engine optimized Facebook page is more likely to come up in search engine results pages.

Read More

Social Media at Work Makes More Productive Employees?

According to a new Australian study, using Facebook or Twitter at work can make you a better employee. Really?

The University of Melbourne study showed that people who use the Internet for personal reasons at work are about 9 percent more productive that those who do not. Study author Brent Coker, from the Department of Management and Marketing, said “Workplace Internet Leisure Browsing,” or WILB, helped to sharpened workers’ concentration.”

Read More